Behind the Independence of Beihai Pasture, the Low-Temperature Yogurt Market Enters a New Phase of "Healthy Yet Delicious"

There has been a recent development in the beverage industry: Genki Forest has spun off its yogurt brand Beihai Pasture, allowing it to operate independently. This move is not merely an adjustment in brand strategy but also signals that the low-temperature yogurt sector is entering a more refined and experience-driven competitive stage.

Image source: Xiaohongshu @Beihai Pasture

Currently, the low-temperature yogurt market is highly concentrated among leading brands, yet growth potential remains. Consumers increasingly expect both "health" and "taste"—making it crucial for brands to achieve a smooth texture, stable color, and natural flavor while maintaining "0 added sugar."

In this process, additives are no longer just "names on the ingredient list" but play a key role in shaping the product experience. For example:

NANCHANG TELLCAN FOOD SCIENCE CO., LTD.’s compound sweeteners can reduce sugar while preserving a natural sweetness, avoiding the sharp aftertaste often associated with sugar substitutes;

Compound color-fixing agents help maintain the bright color of fruit yogurts, while compound emulsifying thickeners ensure a stable texture and smooth mouthfeel;

Edible flavors can replicate authentic tastes or even create emotional connections through flavor, making yogurt not only healthy but also a more enjoyable experience.

Explore our product range: https://www.tellcan-tec.com/products/

The independence of Beihai Pasture can be seen as a signal that the low-temperature yogurt market is moving toward "experience competition." Brands are no longer just competing with "no additive" labels but are focusing more on how to create products that are truly delicious, visually appealing, and easy to store—all within a health-oriented framework.

Image source: Xiaohongshu @Beihai Pasture

NANCHANG TELLCAN FOOD SCIENCE CO., LTD. is committed to advancing compounding technology, transforming the role of additives from "functional supplementation" to "experience design." We partner with brands to turn consumers’ desire for products that are "both healthy and delicious" into tangible competitive advantages.

Learn more about us: https://www.tellcan-tec.com/

The upgrade battle in the yogurt market is just beginning. Every enhancement in the drinking experience relies on continuous attention to detail and ongoing innovation.